During my tenure at OneAmerica Financial as the first and only UX Manager in the company's history, I have taken a proactive role in shaping the user experience landscape. I have led comprehensive user research exercises and conducted user interviews, utilizing tools such as Usertesting.com, Qualtrics, Tableau, and Miro to gather and analyze valuable insights. These efforts have not only informed design decisions but also fostered a user-centered culture within the organization, paving the way for an enhanced digital experience for our clients and stakeholders.
OneAmerica.com
In my role in updating and modernizing the brand and website of OneAmerica.com, I collaborated closely with the design team and business stakeholders to create a refreshed visual identity that reflects a more modern and personable approach. This initiative involved re-evaluating the existing branding elements, implementing a cleaner and more contemporary aesthetic, and enhancing user experience through intuitive design. By focusing on a user-centered layout and engaging content, we successfully aligned the brand's online presence with its commitment to fostering meaningful connections with customers and stakeholders. The outcome not only revitalized OneAmerica's image but also made it more accessible and relatable to a broader audience.
The old look and feel of OneAmerica.com
Old look and feel. (above)
New look and feel. (below)
New look and feel of OneAmerica.com.
User Research Exercises
At OneAmerica, my work in user research involves conducting collaborative exercises with internal teams that focus on understanding user experiences and needs. I've facilitated journey mapping sessions to visualize the user experience over time, empathy mapping workshops to enhance team understanding of user emotions, and persona building activities to create detailed representations of our target audiences. Additionally, I have implemented card sorting techniques to help organize information architecture and improve usability. These activities collectively contribute to a more user-centered approach in our product development process, fostering deeper insights into our users’ motivations and pain points.
